October 02, 2024

Tata Coffee Grand Celebrates 'International Coffee Day'

Tata Coffee Grand Celebrates 'International Coffee Day'. 

The morning news papers smelled with the flavour of coffee on the morning of 1st October 2024.

NOW SMELL THE COFFEE YOU HAVE BEEN HEARING ABOUT! was the slogan.

Tata Coffee Grand celebrates Tamil Nadu’s coffee heritage with new anthem: ‘The Shik Shik Shik Paatu’.


Tata Coffee Grand the packaged coffee brand from the house of Tata Consumer Products, pays ode to the rich culture and deep – rooted coffee heritage of Tamil Nadu by unveiling a new musical campaign on International Coffee Day.

The new coffee anthem – The Shik Shik Shik Paatu is created by the celebrated Tamil composer Santhosh Narayanan featuring Dhee’s captivating vocals which bring alive the grand mornings of Tamil Nadu in all its glory. 

The musical, brought to life by Lowe Lintas Bangalore, celebrates the authentic sights and smells of Tamil Nadu’s mornings across various landscapes that make each day truly grand! 


The rhythmic splash of water in courtyards, the drawing of kolam, the distinctive chime of bharatanatyam anklets and thandatti earrings, the fishermen chants in the morning breeze, are all woven together melodiously, set to the beat of ‘Shik Shik Shik’ – the sound of Tata Coffee Grand. This groovy anthem invokes Tamil Nadu’s unmatched love for its morning cup of coffee. 

The anthem blends together the rhythmic brilliance of Santhosh Narayanan’s composition with the uniquely powerful vocals of Dhee, marking their first collaboration with Tata Coffee. This contemporary take on Tamil Nadu’s authentic way of life is sure to be a treat for all lovers of music and coffee!

Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, said, “We are thrilled to partner with the iconic duo of Santhosh Narayanan and Dhee to bring forth this captivating coffee anthem, a melodious celebration of Tamil Nadu’s enduring love affair with its coffee. Music has the power to convey emotions and narrate stories, making this collaboration an innovatively impactful one to pay tribute to a state where every day feels like ‘Coffee Day’. An ode to a culture, its people, and their deep passion for their morning cup of coffee!

This memorable musical anthem is built around the signature ‘SHIK SHIK SHIK,’ sound of Tata Coffee Grand viz the sound of the flavor locked decoction crystals that is created by shaking the coffee pack.

Through music and memorable local visuals, we pay homage to a culture where every morning is fueled by Coffee. With Santhosh Narayanan’s soulful music and Dhee’s brilliant voice, we believe this song will stir the hearts of coffee fans across the region!” he further added.

Dhee said, “This was my first-ever brand partnership, and I couldn’t be more thrilled! I absolutely love how the song turned out, especially how it celebrates Tamil Nadu’s rich culture, sounds, and deep-rooted love for coffee. That connection is really special to me. I hope everyone enjoys listening to it as much as I enjoyed creating all the ‘Shik Shik Shik’ moments!”

Santhosh Narayanan said, “Creating this song for Tata Coffee Grand was an absolute joy! I especially loved weaving together the unique morning sounds of Tamil Nadu into one track. For me, it’s a true celebration of our culture, with coffee at the heart of it. I hope people fall in love with all the ‘Shik Shik Shiks’ and ‘Thilladis’ and keep playing it on repeat!”

September 06, 2024

Rabindranath Tagore Featured in Advertisements and Endorsements

 The Nobel Laureate Rabindranath featured in over 100 advertisements, promoting ghee to face creams to harmoniums.

The advertisements appeared mostly in magazines and journals such as Probasi, Basumati, Calcutta Municipal Gazette, Bhandar, Shonibarer Chithi, Sadhana, Tattvabodhini Patrika, etc., and in the newspapers Anandabazar Patrika, Amritabazar Patrika, The Statesman and Advance.


Almost all the companies or products that the creator of "Gitanajali" endorsed were by indigenous companies who struggled to compete with foreign or established brands. He considered it his duty to support the Swadeshi enterprises. It was his nationalist agenda. The ads covered a wide variety of products, including books, stationery, medicines, cosmetics, food products and musical instruments.

Arunkumar Roy, who is researching Tagore in advertisements, says that going through publications between 1889 and 1941, the year of Tagore’s death, he came across about 90 such advertisements. The poet is estimated to have featured in more than a hundred advertisements.

Endorsing Radium Snow cream, Tagore wrote that those who use beauty products like snow, cream and perfumery products will find it as good as the foreign ones. The company no more exists now.

He promoted Sri Ghrita, one Bengali institution that still survives.

He used and also appreciated Jalajoga, sweetmeat and curd (dadhi).

Another one of them was Dwarkin & Son - one of the oldest companies in India and credited with inventing the Indian harmonium.

Tagore had also endorsed Napier’s Paint Works.

Senola Records, paper merchants Bholanath Dutt & Sons Ltd also used his name and fame.

His name and fame was used by individuals like Amar Krishna Ghosh, as well who contested the local board election of the Reserve Bank in 1935, came up with ads containing Tagore's blessings.

He also had endorsed insurance companies including the Hindusthan Co-Operative Insurance Society Limited floated by his own family in 1919.

The Western World thought it was impossible to substitute animal fat, in the soap-making process. But Ardeshir Godrej seized the opportunity and in 1919, launched the world’s first pure-vegetarian soap, made from vegetable oil extracts. The brand was called Chavi. The Godrej soap ad featuring Tagore's photograph appeared in a host of newspapers across the country.

In spite of his nationalist agenda Tagore, however, did appear in an ad of Bournvita - a chocolate beverage manufactured by British multinational Cadbury




September 05, 2024

Advertising History of Coca Cola and the Santa


Present Santa Image is a Coca-Cola Creation

 

Coca-Cola Helped Shape the Image of Santa


Santa the cheerful guy in the red suit has been featured in Coke ads since the 1920s. The Coca-Cola Company began its Christmas advertising in the 1920s with shopping-related ads. 

In 1930, artist Fred Mizen painted a department-store Santa in a crowd drinking a bottle of Coke. The ad featured the world's largest soda fountain. The painting was also used in print ads that Christmas season. 

Coca-Cola commissioned Michigan-born illustrator Haddon Sundblom to develop advertising images. In 1931 the company began placing Coca-Cola ads in popular magazines.  Sundblom’s Santa debuted in 1931 in Coke ads in The Saturday Evening Post, Ladies Home Journal, National Geographic, The New Yorker and others. 

From 1931 to 1964, Coca-Cola advertising showed Santa delivering toys (and playing with them!), pausing to read a letter and enjoy a Coke, visiting with the children who stayed up to greet him, and raiding the refrigerators at a number of homes. 

In the later years The "New Santa"was based on a salesman. In the beginning, Sundblom painted the image of Santa using a live model — his friend Lou Prentiss, a retired salesman. The children who appear with Santa in Sundblom’s paintings were based on Sundblom's neighbors — two little girls. He changed one to a boy in his paintings. The dog in Sundblom’s 1964 Santa Claus painting belonged to the neighborhood florist 


History

The Santa Claus we all know and love — that big, jolly man in the red suit with a white beard — didn’t always look that way. 

The modern character of Santa is based on the historical Saint Nicholas (fourth century Greek Bishop), the sixteenth century English mythological figure of Father Christmas and the Dutch, Belgian and Swiss folklore figure of SinterklaasOver a period of time a mythical character emerged. 

Later in Britain and the British colonies of North America, a version of the gift-giver emerged further. 

"Santa Claus" name was first used in the U.S. press in 1773. He lost his bishop's apparel, and was at first pictured as a thick-bellied Dutch sailor with a pipe in a green winter coat.

 

Illustration to verse 1 of Old Santeclaus with Much Delight

In 1821, a book A New-Year's Present, To The Little Ones From Five To Twelve was published in New York. It contained a poem Old Santeclaus With Much Delight, describing Santeclaus on a reindeer sleigh, bringing rewards to children.  Some modern ideas of Santa Claus seemingly developed after the anonymous publication of the poem 

Prior to 1931, Santa was depicted as everything from a tall gaunt man to a spooky-looking elf. He has donned a bishop's robe and a Norse huntsman's animal skin. In 1862 a Civil War cartoonist Thomas Nast drew Santa Claus for Harper's Weekly as a small elflike figure who supported the Union. Nast continued to draw Santa for 30 years, changing the color of his coat from tan to the red he’s known for today.




November 23, 2021

Air-India Ad As Pushpak Viman


 


A beautiful old ad by Air-India showing a painting of Sri Rama and Sitaji on their Pushpak Vimana flying back to Ayodhya.

We need more such ads showcasing and connecting our ancient heritage.

November 28, 2020

Advertisement for Tourists to Hunt

Advertisement to attract  Tourists for hunting in jungles was normal then.
In 1950s anything was OK to earn foreign exchange and promote tourism.


 

1950s :: Advertisement by Government of India Inviting Foreign Tourists For Tiger Shikar (Hunting )


 

1956 :: Shah of Iran After Shooting Birds In Bharatpur , Rajasthan


 

Market Segmentation of Husbands

Example of Advertisement : Market Segmentation of Husbands


 Bombay Dying Advertisement 1970. See how the company segments the market for bed-sheets based on sleeping habits of husbands.