In response to the much-hyped ad-campaign by Vodafone Essar, ZooZoo, Airtel has launched its
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“Special 5” campaign. However, industry insiders say the launch of the advertisement has been brought forward by at least two months to counter the growing clout of Vodafone. “As per the original plan, this (Special 5) campaign was supposed to be launched during the Champions Trophy in late September, just like the ZooZoo’s ad campaign during the Indian Premiere League,” a person in the know, who did not wish to be named, toldFinancial Chronicle.When contacted Ajay Naqvi, national business head for Airtel of Rediffusion Y&R, the creative agency working on this campaign, said, “Advertisement is a dynamic industry where plans keep changing. We strive to break in as early as possible. But the right platform is needed."Though different from the ZooZoo campaign, the Airtel advertisement seeks to build real life character based on cartoon characters, the insider said. However, Naqvi said, “I am not in a position to comment on this. In a week, everything would be clear.” An email sent to Airtel, went unanswered.In the 15-second teaser, now on the company's website and youtube.com, the advertisement shows a young girl, named Anna, identifying her five friends. “The concept is of being in touch with people (as many as five) at all times who matter. This is done at discounted rates,” Naqvi said. Local calls will cost 20 paise while STD calls would cost 50 paise.Naqvi added the following parts of the advertisement would hit TV screens by the end of this week or beginning next week.
December 02, 2009
ADVERTISEMENT POLICY OF RELIANCE FRESH
Relience chief executive officer Mukesh Ambani was in for a shock on Thursday morning when Uttar Pradesh Chief Minister Mayawati ordered the closure of all Reliance Fresh stores in Lucknow.
Announcing the government's decision at a hurriedly convened press conference in Lucknow on Thursday, Mayawati said, "The opening of Reliance Fresh stores in Lucknow yesterday sparked off trouble at various places, so we have taken a decision to shut these in the larger interest of law and order."
Ten stores of Reliance Fresh were launched in the state capital on Wednesday and had registered record sales as compared to any other part of the country on a single day.
The stores were opened as a consequence of the government's new farm policy that was proudly proclaimed by Mayawati herself as one that would do away with middle-men in the agriculture sector.
While no violence took place at any of the stores, only mild protests by a Samajwadi Party led trader organisation were witnessed outside some of the stores. Neither was any damage caused to any of the stores nor was any one injured in the attempted storming of one of the stores.
Asked about the fate of other malls like Spencer's and Big Bazaar that were already operating on the same lines in different parts of Uttar Pradesh, her principal secretary Shailesh Krishna said, "Such stores located inside bigger malls and selling goods other than just vegetables and fruits, would remain unaffected but the rule would apply to those Spencer's stores that were functioning on the lines of Reliance Fresh."
Mayawati, who on Wednesday hailed the new policy as a "boon for farmers of the state", explained, "earlier I had ordered a survey on the impact of the new farm policy and intelligence reports submitted to me last night revealed that farmers were unhappy with the new policy, so we have decided to withdraw the same with immediate effect."
Interestingly, on completion of her 100 days in office on August 22, Mayawati had prominently listed the new farm policy among her "achievements." She had also described it as a "revolutionary step to save farmers from exploitation by not only middle-men, but also fleecing bankers and corrupt officials."
Announcing the government's decision at a hurriedly convened press conference in Lucknow on Thursday, Mayawati said, "The opening of Reliance Fresh stores in Lucknow yesterday sparked off trouble at various places, so we have taken a decision to shut these in the larger interest of law and order."
Ten stores of Reliance Fresh were launched in the state capital on Wednesday and had registered record sales as compared to any other part of the country on a single day.
The stores were opened as a consequence of the government's new farm policy that was proudly proclaimed by Mayawati herself as one that would do away with middle-men in the agriculture sector.
While no violence took place at any of the stores, only mild protests by a Samajwadi Party led trader organisation were witnessed outside some of the stores. Neither was any damage caused to any of the stores nor was any one injured in the attempted storming of one of the stores.
Asked about the fate of other malls like Spencer's and Big Bazaar that were already operating on the same lines in different parts of Uttar Pradesh, her principal secretary Shailesh Krishna said, "Such stores located inside bigger malls and selling goods other than just vegetables and fruits, would remain unaffected but the rule would apply to those Spencer's stores that were functioning on the lines of Reliance Fresh."
Mayawati, who on Wednesday hailed the new policy as a "boon for farmers of the state", explained, "earlier I had ordered a survey on the impact of the new farm policy and intelligence reports submitted to me last night revealed that farmers were unhappy with the new policy, so we have decided to withdraw the same with immediate effect."
Interestingly, on completion of her 100 days in office on August 22, Mayawati had prominently listed the new farm policy among her "achievements." She had also described it as a "revolutionary step to save farmers from exploitation by not only middle-men, but also fleecing bankers and corrupt officials."
December 01, 2009
Dove
Dove soap, which was launched by Unilever in 1957, has been available in India since 1995. It provides a refreshingly real alternative for women who recognise that beauty is not simply about how you look, it is about how you feel.
The skin's natural pH is slightly acidic 5.5-6. Ordinary soaps tend to be alkaline, with pH higher than 9. Dove is formulated to be pH neutral (pH between 6.5 and 7.5) and to be mild on skin. This makes it suitable for all skin types for all seasons. While Dove soap bar is widely available across the country, Dove Body Wash is available in select outlets.
Globally, Dove has been extended to many other countries. Since the 1980s, for example, Unilever has launched a moisturising body-wash, deodorants, body lotions, facial cleansers and shampoos and conditioners, providing a comprehensive range of solutions to bring out true inner beauty.
The skin's natural pH is slightly acidic 5.5-6. Ordinary soaps tend to be alkaline, with pH higher than 9. Dove is formulated to be pH neutral (pH between 6.5 and 7.5) and to be mild on skin. This makes it suitable for all skin types for all seasons. While Dove soap bar is widely available across the country, Dove Body Wash is available in select outlets.
Globally, Dove has been extended to many other countries. Since the 1980s, for example, Unilever has launched a moisturising body-wash, deodorants, body lotions, facial cleansers and shampoos and conditioners, providing a comprehensive range of solutions to bring out true inner beauty.
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