Audi A3 TDI is 'Green Car' of the year

Green and performance luxury needn't be mutually exclusive concepts. That's a core belief at Audi. Today, that philosophy paid off with the all-new A3 TDI earning the prestigious title of 2010 Green Car of the Year at the Los Angeles Auto show.

The 2010 Audi A3 TDI arrived at U.S. dealerships last month and initial sales have been promising. The A3 TDI is the latest example of the fuel economy and greenhouse gas emissions benefits provided by the critically acclaimed TDI clean diesel product line, following the wildly popular Q7 TDI, which launched in June 2009.

The revolutionary TDI 2.0 engine available in the A3 delivers 140 hp and 236 lb-ft of torque, yet achieves an EPA-estimated 42 mpg highway fuel economy that is the best of any luxury car sold in America. That means the Audi A3 TDI achieve 50 per cent better fuel economy than a comparable gasoline engine.

TDI clean diesel technology was first developed by Audi 20 years ago and has come to signify the brand's commitment to trailblazing automotive performance executed in an environmentally responsible way. In addition to setting the new industry standard in fuel efficiency, the 2010 A3 TDI remains a stylistic pacesetter as well.

Toyota Motor Corp's market-leading hybrid was widely seen as the front-runner for the prize by virtue of its huge commercial success and its status as the most fuel-efficient mass-market sedan on the road. But Ron Cogan, editor of Green Car, said jurors were impressed that the Audi A3 with TDI, which stands for turbo diesel direct injection, achieved "50 percent better fuel efficiency than the gasoline-engine (A3 model) without sacrificing anything." "The Audi A3 TDI really defines what a 'green' car should be," added Cogan