Marketing is the way in which an organisation matches its own human, financial and physical resources with the wants of its customers. Seeing as many organisations continue in business over relatively long periods of time, it is necessary for them to plan the human, financial and physical resources they have to offer their customers. On the whole individuals think that marketing is simply about the advertising and personal selling of goods and services. Advertising and selling, on the other hand are just two of the many marketing activities. In most cases, marketing performances are all those connected with identifying the particular wants and needs of a objective market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, investigating their needs, and then making tactical decisions about product design, pricing, promotion and distribution. The company that I am going to look is a well-established chocolate company Cadbury's.
The company does put the customers first making them marketing orientated but mainly to younger customers by making their products affordable and appealing to children. They advertise their products in many ways.
Cadbury's research on what types of chocolate they can make to satisfy their customers resulting in a company with multiple products from a standard chocolate bar to Easter eggs and ice cream to cakes targeting a wide range of customer needs in food products.
Cadbury's use the principles of marketing in providing the needs of the customer such as customer future needs and customer satisfaction, the needs of the organisation such as products and markets and the influence of the market such as their competitors and legal...
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