Re-Branding Story of Rin

Launched in 1969, Rin with the power of its thunderous lightning flash has become a household name synonymous with dazzling white clothes, for millions across the length and breadth of the country.

Over the years, Rin has constantly evolved to cater to the growing aspirations of the Indian housewife. Be it with Rin Advanced or its perfumed variant Jasmine Fresh, the brand guarantee superior cleaning, incomparable white clothes and self-confidence which comes only from wearing spotless clean clothes. That too, at affordable prices.

Recently Rin re-wrote the rules of branding and marketing by teaming up with the country’s leading entertainment channel, Star Plus to launch a unique reality show for kids titled – ‘Rin Mera Star Super Star’- a nationwide talent hunt providing a platform for talented children to showcase their potential to the entire country. The winning contestant won a scholarship of Rs. 500,000 to help him chase the dream of becoming an artist or to pursue future education.

Over the years, Rin has won a number of accolades, the most recent being voted as the Most Preferred Detergent brand in India at the Awaaz Consumer Awards in 2006. The Awaaz Consumer Awards voice the opinion of 10,000 consumers of 39 product and service categories across 21 countrywide locations.