SURF STORY

SURF STORY

Surf is all about giving “Gorgeous Laundry for Less.” You get gorgeous fragrances and a great clean for a surprisingly low price!

How it all started

• Surf was introduced in 1952 by Crosfields of Warrington, a subsidiary company of Lever Brothers. But before it went on sale, all company employees in southeast England got the chance to try Surf for free. By the 1960s, 'Square Deal Surf' became known as the value-for-money, high performance laundry powder.
• Always up to the minute with changes in washing habits, in the 70's Surf launched Automatic, specially formulated for front-loading washers. By 1986 revolutionary enzymes for lower temperature/mixed colour wash loads had been added.
• To celebrate its very own 'Golden Jubilee', Surf launched the hugely successful '99 Stains' formula in 2002. Surf promises to remove 99 of the most common stains or give your money back.

• In 2007, loved for its great fragrances, Surf built on its fragrance platform to include "Essential Oils". Each fragrance contains a blend of aromatherapy oils, each with a different mood. The idea of essential oils works so well because of the popularity in the aromatherapy trend. The majority of women in the UK are aware of essential oils and associate them with fragrance, nature and wellbeing.

Did you know?

• More households in the UK have bought Surf from a supermarket in the last year than Coca-Cola drinks
  
• Over the last 10 years, Surf have been the fastest growing laundry detergent brand in Ireland growing its share of the market from 2% to 12%
  

• Soap star Mary McEvoy who played Biddy Byrne in the popular TV soap opera “Glenroe” became the face of Surf TV advertising in 1993. The memorable campaign, featuring the well used phrase, “If you're not happy….Lever Brothers will give you your money back” became one of the longest running, Irish produced, TV advertising campaigns. Today, a new soap star Celia Murphy who plays Niamh in Fair City is the new face of Surf TV advertising and still uses the very familiar catch phrase.

• Surf not only brightens clothes, it brightens up young people's lives as well. Surf donated funds to the Ogmore Children's Charitable Trust in Wales for new furnishings and renovations.

Small & Mighty’ innovation

Surf ‘Small & Mighty’ shows that gorgeous things come in small packages. It is a brand new concentrated liquid detergent crammed full of fantastic fragrances. Each tiny cap releases the concentrated cleaning power you need for an everyday wash, with a lingering fragrance that infuses your clothes and lifts your senses.

There are also significant environmental savings with Small & Mighty, including over 40% reduction in packaging and 60% reduction in water usage. It is available in three variants: Surf Sunshine, Surf Tropical, Surf Lavender & Oriental Blossom.

Surf Essential Oils - indulge your washing

The entire Surf range now includes Essential Oils. New Surf infuses your clothes with gorgeous fragrances and leaves them brilliantly clean. Each fragrance contains a blend of aromatherapy oils, each with a different mood.

• Sunshine adds some zing to your day with uplifting Orange and Lemon.

• Tropical is an exotic, revitalising mix of Ylang Ylang and Grapefruit.

• New Lavender and Oriental blossom is perfect when you need to unwind.