Credit card usage rule

1) Spending was never so easy. However, keep your eyes and ears open to the following:
To fully understand the implications of all the different terms and conditions offered by various institutions/credit cards, use the compare and shortlist procedures in our credit card product section.
2) An add-on entitlement allows you to apply for an additional credit card for a family member within your overall credit limit. However, the onus to settle payments on time remains with the primary card holder.
3) The use of a global credit card is still governed by RBI guidelines and limits on foreign exchange. You must remember to stay within these limits.
4) Even if you have more than one global card, you must not exceed the foreign exchange rules and limits prescribed by the RBI. It is your responsibility to stick to these rules; the issuing bank is not responsible any breaches made by you.
5) Submit a declaration form as soon as you return from a trip abroad to the authorized dealer, with appropriate details on the duration of your visit and the amount of cash spent.
If you buy foreign exchange for a trip against your global card, you must surrender unused foreign exchange to an authorized dealer within 90 days.
6) Global cards are meant for Indian citizens only. So, if you are leaving the country for an assignment, you will have to surrender the card.
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Bajaj pulsar 200 cc Bike's feature

Bajaj Bikes
Bajaj Pulsar 200cc launched Features Photos Price Details

Pulsar 200cc a bike with style and huge power which is clearly visible with the 200cc. bajaj has announced the launch of pulsar 200cc. The company has already targetted a sale of around 50000 units in the first month of their launch but its mostly expected that the buyers would be the quick racer type bikers who have the guts to run a huge powerful bike when compared to the other 100cc bikes in the segment.

The new features of this pulsar 200cc is that its equipped with a oil cooler which reduces the temperature of the engine on high speeds, a better sportive look and also claimed to be the first bike in india which has got tubeless tyres with more safety features. Other features are Light-Emitting Diodes (LEDs), powerful horns, better handling,4-stroke, DTS-i, Oil cooled engine. The maximum speed the new pulsar can run is 121km/hr and reaches the first 60km/hr speed in 4.73 seconds with a better mileage of 39km/ltr in the city & 43km/ltr on highways.
The pricing of pulsar exshowroom would be around Rs65000 in new Delhi.

HERO HONDA LAUNCHED KARIZMA ZMR

Overview - Finally Karizma Gets Fuel Injection Technology
Karizma ZMR has been making a lot of news in automotive market since some photos of Karizma in white shade leaked on net. Now Hero Honda has finally launched the much awaited tourer bike - Karizma ZMR Fi in Indian Market. Karizma ZMR will be sold along with old Karizma model, Hero Honda has decided not to phase out Karizma R and sell both the models side by side. They don't want to end the competition for Apache & Pulsar as Karizma R is priced around 72000.00.
The stance remains the same as the old Karizma which is still considered to be the best touring bike in India with smooth, refined and relaxed Honda engine at the helm. The major and much needed change is addition of programmed fuel injection (PGM-Fi) in the engine. Additionally it also gets disc brake at the rear, gas charged rear shock absorbers, little increase in power and torque. Hero Honda also started giving teaser advertisement on leading TV channels in which they show few glimpses of New ZMR's front fairing, headlight and tail light. And now they have started full commercial of Karizma ZMR featuring Hrithik Roshan. He drives the ZMR through water and dodges few tornados. ZMR looks quite stunning in white shade in the commercial with ZMR sticker in red shade. To view the TV commercial scroll down this review to images and videos section of Karizma ZMR.
Design & Style Of Hero Honda Karizma ZMR
In terms of looks the most visible change is heavy looking full front fairing with a lot of snazzy graphics with 'ZMR' stickers. Though it seems a liitle bit overworked and give Karizma ZMR a plasticky look. The designers at Hero Honda 'R&D' must have been a fan of Suzuki Hayabusa!! As far as new features are concerned the New Karizma ZMR gets all new headlamps with integrated blinkers and new tail lamps which are now LED ones.
The fit and finish is quite good, there are no panel gaps and paint quality is awesome. The rear view mirrors have been mounted on the front fairing a.k.a Yamaha R15, which is the best part of the facelift and it gives Karizma ZMR a very aggressive look if viewed from front. But the main problem is if you view the bike from side - the front doesn't gel with the slim looking rear. Hero Honda should have made the rear end a bit heavy to match it with the heavy front fairing. All in all, New Karizma ZMR looks much better than the outgoing model which started looking very outdated in comparison to the Yamaha R15, Bajaj Pulsar 220, TVS Apache RTR 180 & Honda CBF Stunner Fi.
Instrument Cluster & Features Of Hero Honda Karizma ZMR
The Intrument cluster is best looking part in Karizma ZMR. Insert the key and you are greeted with a long scrolling message which ends with "Bon Voyage Fly Safe". The display is now full digital including the tachometer which has been designed in round shape under a horizontal digital display which looks very cool especially at night.
The display also shows real time fuel consumption which is very helpful in maintaining good mileage. Other tell n tales include the speedometer, trip meter, fuel indicator, clock and rev counter. The switchgear remains the same and, in true Hero Honda fashion, there is no engine kill switch. The instrument cluster features dual colour illumination - the tachometer is lit in white while the rest gets an orange backlight.
10 New Design Features Of Hero Honda Karizma ZMR:
1. Full Front Fairing 2. Split Clip On Handle Bars 3. Split Rear Grab Rails 4. Mirrors Mounted On The Fairing 5. New Rear Mud Guard 6. New Headlamp & Tail Lamp Which Is Now LED 7. Rear Disc Brakes 8. Turn Indicators Mounted On Front Fairing 9. New Graphics 10. Slightly Reprofiled Body Work
Engine & Top Speed Of Hero Honda Karizma ZMR
New Karizma ZMR Fi is powered by the same 223cc engine but has been altered by Hero Honda engineers, now it gets fuel injection which has increased the maximum power to 17.6 Bhp at 7000 rpm which is up by 0.6 Bhp and maximum torque has been increased by .15 Nm which is now 18.35 Nm @ 6000 rpm.
Hero Honda has claimed top speed of 126 kmph and 0-60 km in 3.7 seconds in its official brochure but it is still slower than the current fastest bike in this segment - The Pulsar 220, which has top speed of 144 kmph. Also I expected much more power and torque from the altered Fuel Injected engine, Karizma ZMR should have been atleast touching around 20 Bhp with 21-23 Nm torque.
Comparison Of New Karizma ZMR, Pulsar 220, Yamaha R15 & Apache RTR 180
Data
New Karizma ZMR
Bajaj Pulsar 220
Yamaha R15
Apache 180
Engine
4 Stroke
4 Stroke
4 Stroke
4 Stroke
Displacement
223cc
220cc
149.8cc
177.4cc
Max Power
17.6 Bhp-7000 rpm
21 Bhp-8500 rpm
17 Bhp-8500 rpm
17.3 Bhp-8500 rpm
Max Torque
18.5 Nm-6000 rpm
19 Nm-7000 rpm
15 Nm-7500 rpm
15.5 Nm-6500 rpm
Gears
5 Speed
5 Speed
6 Speed
5 Speed
Cooling Type
Liquid Cooled
Air Cooled
Liquid Cooled
Air Cooled
Top Speed
126 kmph
144 kmph
135 kmph
125 kmph
0-60 kmph
3.70 secs
NA
3.20 secs
4.35 secs
Brakes
Discs
Discs
Discs
Discs
Price
91000.00
71000.00
97000.00
64000.00
The PGM-Fi system is equipped with a 12 hole fuel injector, 16 bit ECU and 6 high-tech sensors to scan the engine operating parameters like air pressure, air temperature, and engine temperature to ensure the optimum air / fuel ratio under dynamic conditions. An advanced vertical oil cooler provides efficient cooling to the high performance engine and the IACV (Idle air control valve) ensures idle stability and smoothens response to throttle changes.
13 New Technical Features In Hero Honda Karizma ZMR:
1. PGM-Fi: Programmable Fuel Injection 2. 16 Bit ECU Processor For Rapid Digital Fuel Injection Mapping 3. Oil Cooled Engine 4. 12 Hole Fuel Injector For Better Atomization Of Fuel 5. Engine Oil Temperature Sensor Which Provides Different Fuel Mixtures At Different Temperatures 6. Intake Air Temperature Sensor Which Senses The Intake Air Temp To Determine & Supply The Optimum Air To Fuel Ratio 7. Throttle Position Sensor Which Detects Throttle Opening & Provides Input To The ECU 8. Crank Position Sensor Which Senses The Position & Time At Which Fuel Needs To Be Injected In Relation To Crank Angle 9. Oxygen Sensor Ensures Correct Air Fuel Ratio For The Catalytic Convertor 10. Manifold Absolute Pressure Sensor 11. Idle Air Control Valve 12. Gas Charged Shock Absorbers 13. Rear Disc Brake
Shades Available In Hero Honda Karizma ZMR
Hero Honda Karizma ZMR Is Available In Following Five Shades:
- Pearl White - Moon Yellow - Panther Black - Sports Red - Vibrant Blue
In my opinion Karizma ZMR looks best in Blue shade which gives it a bigger and meaner look. In yellow and red shades it looks a bit plasticky and down grade. Hero Honda has also introduced white shade with the launch of Karizma ZMR. The autorised dealers have started taking bookings of New Karizma, I visited a autorised dealer, they said that you can choose a shade and book your bike but the deliveries will start in first week of November.
Price Of Hero Honda Karizma ZMR
New Hero Honda Karizma ZMR has been priced at Rs. 91,000 (Ex-Showroom New Delhi). The price is on the higher side in comparison to Bajaj Pulsar 220 which comes almost 20,000 cheaper and is more powerful in comparison to Karizma Fi. But Karizma is Liquid Cooled and technically more advanced in comparison to Pulsar 220. Also Karizma ZMR is a quality product, there is no compromise in quality of materials and paint quality.
Ex-Showroom Price Of Hero Honda Karizma ZMR in Other Cities:
Mumbai - 95300.00 Bangalore, Chandigarh, Chennai, Cochin - 91000.00 Faridabad, Gurgaon, Hyderabad, Kolkata - 91,000.00 Ghaziabad, Kanpur, Lucknow - 92696.00 Jaipur - 93100.00 Nagpur - 91880.00 Pune - 92759.00 Conclusion - Little Bit Overpriced In Comparison To Power & Torque Figures
Hero Honda's New Karizma ZMR Fi comes packed with more power, more style and more aggression but the new model leaves us expecting for more!! Hero Honda should a lesson or two from Yamaha which had gone almost instinct in India in 2005 but with the launch R15, FZ-Series & Fazer they are back with a bang and grabbing the premium bike market share day by day. I may not have been biased towards Yamaha if Hero Honda had come up with a more powerful and better designed version of Karizma.
Though Karizma has always been very popular among bike enthusiasts as it is a highly capable bike and it was expected that Karizma Fi will going to take it a step further. Let's see how Karizma fans react to the price, design change and will it set the sales charts on fire and will beat Pulsar, R15 & Apache.

How to Successfully Launch a New Business

Every week business owners tell me how excited they are about their new product, service or business opportunity. Usually, their comments include something like, "Everybody needs it. I know I'm going to make a lot of money with this."

They sincerely believe it will be easy to generate hordes of customers standing in line to spend money. I really hate bursting their bubble. But, it's not going to happen that way.

Building a successful business is hard work. Most of that work will be devoted to finding customers. Finding customers will be your toughest job. You need a detailed strategy to attract the number of paying customers required to meet your financial goals.

A 5 step marketing strategy that enables me to launch a new product or service profitably every time. You can copy this system to launch your own new enterprise or to revive a floundering business.

Step 1: Identify Your Target Market
The first step in developing your strategy is to isolate the best target market for your product or service. Your sales efforts will be most effective if you focus on a group of prospects with common characteristics and similar problems.
Start by defining on paper your ideal customer or client. List all of the characteristics you expect to find in good customers or clients. Be sure to include characteristics that make your product or service valuable to them. Then, use this list to identify a target market. Define your target market in writing.

Step 2: Find Your Most Appealing Customer Benefit
Exactly what is the most compelling problem you can solve for prospects in your target market? Why is your product or service the best solution to their problem? Your answers to these 2 questions reveal the customer benefit(s) to stress in your sales approach.

Step 3: Develop A Few Motivating Offers
Develop 2 or 3 offers that motivate prospects to take buying action immediately. For example, can you use a special discounted price offer with a deadline? Are there bonuses you can add if prospects order or sign up before the deadline? Can you combine both into a "special price plus bonus" offer?
Decide which offer on your list is the most powerful and use it in your sales material and/or your selling presentation.

IMPORTANT: A special offer providing obvious value always increases your sales volume. It's a proven way to overcome buyer resistance and procrastination. A special offer also provides a logical reason in the buyer's mind to justify what may actually be an impulsive decision to buy now.

Step 4: Decide How To Publicize Your Business
How will you introduce yourself to prospects in this market? Will you use classified or display ads in print publications or on the Internet? Will you use direct mail? Is broadcast media such as radio or TV appropriate and cost-effective? What networking can you participate in locally or on the Internet to draw attention to your business? What other methods of promotion can you use?
Prioritize each method on your list and develop an action plan with deadlines for implementing them.

Step 5: Establish A Plan To Promote Customer Loyalty
Decide what you will do to cultivate customers so they continue to do business with you and give you referrals. For example, write or call your customers or clients immediately after a transaction and thank them for their business. Ask them if they're pleased with what they received. Most will express their satisfaction. That's the ideal time for you to follow up with a request for referrals.
Don't be afraid to uncover an unhappy customer. When you do, take whatever action you must to leave them feeling good about you, even if your only recourse is issuing a prompt refund. Most dissatisfied customers won't take the trouble to contact you about their problem. They'll just take their business elsewhere and tell other people about their negative experience with you. That will cost you a lot of future business.

These5 step process can be used successfully. It reduces risk by replacing guesswork with a proven strategy that gets results. You can follow this system to successfully launch a new enterprise or to revive an existing business that isn't growing.
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Advertising Companies of India

Advertising is a big business in this era in India. Indian Advertising industry has witnessed a prominent globalisation. With the inception of various divisions,the advertising industry has undergone a sea change. Indian consumer's deepening pocket and blooming markets for ad-spends have touched new heights in India. The Indian Advertising Companies are creating stories and brand experiences in a way that engages and involves. The Best Indian sites offers the names of the top Advertising Organizations In India.
Here is a list of the top Indian websites and a quick glance at them will help you to get the required knowledge about the websites
Top Advertising Companies Of India:

Ogilvy and Mather: This is one of the leading advertising company in India. This organization believes that devotion to the brand defines the profile of their company. This company has offices across the globe. The objective of the company is to build brands. I t is a subsidiary of WPP Group plc. The headquarter of the company is in New York.

J Walter Thompson India:One of the most popular company in the advertising industry is J Walter Thompson India. Their objective is to make advertising a part of the life of the consumers. This is also world's best advertising brand with about 200 offices in 90 countries. This company is the first one to introduce pioneer careers in ad for women,sex-appeal ads and also produced the first ever sponsored -TV program.

Mudra Communication Pvt. Ltd:This is one of the renowned advertising company of India. This advertising organization was founded in the year 1980 at Mumbai. Recently the Ad company declared the addition of public relations,rural marketing,events etc. The head office of the company is in Bombay Area.

FCB-Ulka Advertising Ltd:One of the best company in India in the advertising arena is FCB-Ulka Advertising Ltd. In US ,this advertising company ranks third and tenth in the world having about 188 offices in 102 countries. Their aim is to reflect the needs of the brand and not the personality of the brand. It has about 500 professionals and no prima donnas.

Rediffusion-DY&R:This Advertising company of India has made a benchmark in the field of creativity. India's 5th largest advertising company is Rediffusion. This advertising agency offers a wide array of integrated pr services for external and internal communications. The primary strength of the company lies in the media relations.

McCann-Erickson India Ltd:The prominent name among the best advertising companies of India is McCann-Erickson India Ltd. They define work in relation to the impact that advertising has on the lives of masses. The testimony of the company in which it firmly believes is the campaign of Coca -cola-'Thanda Matlab Coca Cola'.

RK Swamy/BBDO Advertising Ltd:It maintained the record of remaining consistently among the top ten advertising agencies in India. Established in 1973,this advertising reached great heights. This is also India's No.1 research company in the market sector and is fully run by Indians. Brand Equity is an integral part of the company.

Grey Worldwide (I) Pvt. Ltd:A significant name in India in the world of advertising agencies is Grey Worldwide (I) Pvt Ltd.The company is primarily based in Mumbai and has offices in Kolkata, Ahmedabad, Bangalore and New Delhi. It is a subsidiary of Grey Worldwide. The company specializes in advertising and marketing services.

Leo Burnett India Pvt. Ltd :It has a significant presence in about 96 offices in 10 countries. This advertising agency was awarded the 'Worldwide Agency of the Year' in 2004.They are proficient in explaining how a single image is worth thousand words and can break the barriers of language but not at the cost of the ad's emotional power.

Contract Advertising India Ltd:This advertising company of India is one of the leading advertising agencies in India. It is one-to-one customer lifecycle management advertising agency. It was founded in 1992 and is situated in Mumbai. It offers a wide range of services like online marketing and strategy and many others.

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Advertising Choices for Small Businesses

1. Radio advertising.
Another advertising idea you may not have thought of is radio advertising. Running ads on a local radio station can be both effective and relatively inexpensive.
11. Bench/bus stop advertising.
Looking to reach a mass audience? Then transit advertising may be the best advertising idea for you. Contact your local transit company for information on bench, bus and shelter advertising possibilities.
2. Local website advertising.
More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their sites.
3. Trade show participation.
One of the main reasons to participate in trade shows is to be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries. 
4. Email advertising.
If you already have an in-house mailing list or are able to develop one, email advertising can work for you. I see this advertising idea as more of a way to communicate with current customers than to bring in new ones because of the ever-growing hostility to spam.
5. Community involvement.
Visible, tangible involvement with your community is more than good PR; it’s also very effective small business advertising. So choose a charitable event or community association to get involved with and let yourself be seen as a business that cares.
6. Cross-promotion.
Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts in Attract More Customers through Cross-Promotion.
7. eBay listings.
eBay can be a fast and inexpensive way to make your potential customers aware of your products. When you list an item for auction, you’re also advertising your business to whoever views the listing. Get started selling successfully on eBay with 7 Tips for Selling on eBay.
Will all of these seventeen advertising ideas work for your small business? No! But by choosing several of these advertising ideas and focusing on them, you’ll be able to grow your customer base much more quickly than you would by relying on word-of-mouth alone. Like any kind of marketing you do, of course, your small business advertising will be most effective if you plan your advertising campaign and track your results.

Advertising Ideas for Small Businesses

Tried and True Small Business Advertising Ideas

1. The Yellow Pages.
There’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there. Get the biggest yellow page ad you can afford; the more visibility the better.
2. Newspaper advertising.
Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful small business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.
3. Direct mail.
Direct mail can be very effective small business advertising – and is much more favourably received than other direct marketing media, such as email or telemarketing. And even if you don’t have a mailing list, you can still geographically target your mail.
4. Magazine advertising.
This advertising idea can be a very effective way of reaching a target market. The trick is to choose the magazines or e-zines that best match the market you’re targeting.
5. Business cards.
Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further and Make Your Business Card a Marketing Vehicle?
6. Joining professional/business organizations.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.
7. Vehicle advertising.
The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible small business advertising. If you’re not ready for custom graphics or a magnet quad sign that sit atop your vehicle, go for a magnetic sign that you can take off when you want.
Advertising Ideas You May Not Have Tried Yet
8. Sending promos with invoices.
Little advertising ideas can be powerful, too. If you’re sending out an invoice, why not take the opportunity to include some small business advertising? To draw new customers, try something such as a “bring-a-friend” promotion.
9. Cable TV advertising.
So you can’t afford to advertise your business during the Super Bowl. That doesn’t mean you have to miss out on the household reach of TV. Cable TV companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.

Sony Ericsson Aino
After dozens of rumours, and no end of speculation it’s pretty much common knowledge that within the next few months Sony Ericsson’s launching two multimedia phones. So we’ve already talked about the Satio, it’s time to meet the Aino.
As with the Satio, the Sony Ericsson Aino combines two of Sony’s best features, gone are the days deciding between the cybershot and the walkman. The Aino provides the best of both worlds - an 8 megapixel camera, with everything you’d expect from a Sony Ericsson - autofocus, LED flash, geotagging, touch focus, face detection and so much more. Naturally, it boasts the latest Walkman player, offering not only a fantastic sound but great graphics as well.
Aesthetically, it’s not breaking any boundaries. Sure it’s compact and simple, giving it a rather sleek modern look. It’s what’s inside that’s the money maker. The graphics are pretty spot on, nothing less than we’ve come to expect from Sony. You may notice that the menus are similar to those on the PSP or PS3, this is no coincidence. The Aino is the first of its kind, bridging the gap between the mobile phone and the games console. The Remote Play feature is clearly its ‘piece de resistance’ allowing access, control, interaction and streaming of any content on your PS3. For those of you who are yet to be convinced, the MediaGo software could just swing it. Basically it allows you to download any multimedia content you’re hoarding on your PC via Wi-Fi straight to your mobile. Finally, if that hasn’t impressed you, there is yet another feature, this time allowing you to watch, pause and record live TV streams on your mobile.
The only problem I’ve encountered so far, is my pet hate, the 3.5mm audio jack, or rather the lack of. Considering the Sony Ericsson Aino’s supposed to be the latest multimedia phone on offer, you’d assume a simple universal jack would have been the better option. Never the less, the Aino still offers the latest technology and could well have paved the way for more ‘gamer’ phones.

Now, Bollywood soundtracks on pen drives and SD cards
T-Series chairman and managing director Bhushan Kumar says the marketing of film soundtracks on data storage devices is a big step towards combating piracy and illegal downloads of music.
“Digital platforms are being widely used to consume entertainment. India is also seeing a rapid growth in mobile phone and Internet users,” he says.
Kulmeet Makkar, chief executive officer (CEO) of BIG Music and Home Entertainment, adds, “The SD card is suited for the mobile consumer, while the pen drive would, perhaps, find favour with the urban, laptop-wielding consumer.”
US-based flash memory drive manufacturer SanDisk Corp. first developed the SD memory card pre-loaded with music, for which it tied up with Universal Music Group, SonyBMG Music Entertainment and TimeWarner Music. These were available at Best Buy stores in the US. In India, its pre-loaded memory cards cost as much as Rs725 each and the content is not customized to local tastes.
Pricing also threatens to spoil the new initiative by the Indian music industry. Against the Rs525 that a micro SD card costs, shops in the subterranean depths of Delhi’s Palika Bazar offer compact discs (CDs) stuffed with MP3 files of about 15-20 movie soundtracks for as little as Rs50.
Similar fare is available from the pavement vendors who line the sidewalk from Chhatrapati Shivaji Terminus to Kala Ghoda in Mumbai.
Every Indian town has similar hubs of pirated goods where vendors scurry for cover during police raids, then resurface sooner or later.
More tech-savvy consumers look online for the free, pirated Torrent Downloads that pop up soon after a soundtrack is released. The Indian music industry loses Rs1,300 crore annually because of piracy, according to Savio D’Souza, secretary general of the Indian Music Industry, an association of 142 music companies. He views the latest initiative of the music industry more as a marketing gimmick than a serious attempt to curb piracy.
Arun Kumar, senior general manager (marketing) at T-Series, defends the hefty price tags on the pen drives. “The 2GB drive offers a lot of extras. For instance, with Blue we gave the consumer music director A.R. Rahman’s last year’s hits, audio-visual clips, ringtones, wallpapers and much else,” he says. Rahman is also the Oscar-winning composer of Slumdog Millionaire soundtrack.
RPG group’s Saregama India Ltd, planning to release six titles on memory chips and SDs, offers the music on rewritable disks. Saregama CEO Apurv Nagpal claims that music companies launched new formats because of market demand.
“Phone re-chargers are selling chips with illegal content. The request came from organized traders to legitimize this format. The demand is greater for music video/video content, though,” he adds.
Sanjeev Mahajan, CEO of B.K. Modi’s Spice Televentures’ mobile retail company Hotspot, says, “There is a niche set of consumers that are buying these products right now. It is up to the content providers to popularize it on mobile phones and other portable devices, but the start is promising.”
Last year, Hotspot launched its movie card, which enabled mobile phone users to watch the latest Bollywood movies on a 320x240 pixel screen. Priced at Rs350, the movie card is a 1GB SD card containing a full-length movie along with ringtones, wallpapers and other trivia.
Currently, music producers either tie up with memory storage device manufacturers and co-brand their products or they import the memory devices and sell embedded content. For Blue, T-Series tied up with hardware manufacturer Transcend Information Inc. and embedded its content on the devices.
The new medium won’t cannibalize the older music formats such as CDs, priced at about Rs150 for soundtracks, as the retail prices are higher for the new products, with dealer margins varying between 50-60%. Besides, the new formats use compressed audio, which don’t deliver the same audio quality as a CD.
Others say that pen drives and SD memory chips will hasten the demise of the traditional formats.
“More people are consuming music on digital networks; they are connected and on the move. Cassette and CD sales are slowing between 5% and 15% year-on-year depending on the territory and the genre,” says Big Music’s Makkar.
Kumar of T-Series says the industry will have to adapt to the change. “Every format comes in and makes space for itself. We’ll have to be prepared for what the consumers demand,” he adds.

Maruti Suzuki Alto Flash Limited Edition
Adding feathers to Maruti Suzuki Alto range, the automaker has reinvented Alto and launched it as Alto Flash in a 'limited edition'. This all new stylish, youthful and sparkling look of Alto Flash is designed to give complete comfort to the customers. The recently launched Maruti Suzuki Alto has enhanced aesthetics and improved design element to it that are not present in the original Alto. Maruti Suzuki Alto Flash, the new variant of Alto will give a mileage of 18.1 kmpl and is certified by ARAI. This recently launched car is available in five colours that are attractive and are loved by various Alto owners. While the design and look of the new Alto Flash is almost the same as its sibling Alto, minor alterations and styling of the vehicle has been done to give it a fresh and luxurious appeal. Customer's comfort is the prime aim behind the new look. The different and special features of Maruti Suzuki Alto Flash include art leather seat covers, front power windows, designer graphics, body-coloured feather-touch mirror, bumpers, door handles and body moulding. According to the reports, this new car comes with various in-built accessories worth Rs. 18,500 for free. Alto Flash in India has been launched in a limited edition and will be available in same ex-showroom price range as AltoColours Options of Maruti Suzuki Alto Flash Limited Edition
Silky Silver
Pearl Silver
Blue Blaze
Fire Brick Red
White

S-Line Scooter Aprons – Yamaha All-Weather Protection

Yamaha’s new dedicated line of S-Line Scooter Aprons provides best-in-class protection from the elements. The range features tailored aprons for some of Yamaha’s most popular scooters, with each apron bearing the logo of its corresponding model.
Created with input from the engineers and designers behind the scooters themselves, all aprons have been rigorously tested with Yamaha’s own Stability System. Features include:
Water-resistant pocket
Tailored cover for the seat
Easy key-entrance
Soft, fleece-style inner lining, providing insulation for the colder months
Every Yamaha S-Line Scooter Apron is designed for easy mounting, easy usage and durability, and comes supplied with a convenient storage bag.

Yahoo! India Adds More Features in Yahoo! Mail

yahoo is set to offer advanced features to its Indian customers, by way of several newly-announced innovative attributes for delivering personally relevant information to them. The new utilities will allow the customers to stay connected through inbox, thereby saving time and energy.
Arun Tadanki, Managing Director, Yahoo! India, said: "Your favourite email service now comes with additional social and productivity features. You can connect with friends and family, edit and share heavy files, right from you Yahoo! Mail inbox. These new innovations in email represent our intense focus on delivering superior, personally relevant consumer experiences online."
The company has added more social features in a bid to provide up-to-date information about friends and family members. Users can now receive birthday reminders and open most recent emails from the contacts.
In a yet another decision, company has announced extended attachment limit up to 25 MB from existing 10 MB. Besides, users can now get latest updates of information from their friends who frequently change their name, email address or phone number.
Yahoo! Mail will also offer additional support for downloading Microsoft Office documents, PDF files and photos. Mobile users can also get one click access to the mail from their device.

Mercedes Benz India to launch new E-Class end of September
India is on its toes to provide Indian roads with W212, company's new E-Class super luxury car, by the end of the running month. The German luxury car-manufacturer had unveiled the E-class model at the Detroit Auto Show 2009.
The new E-Class was made available in Europe in March and in America in July. New E-Class super luxury car will be assembled at company's Pune plant in Maharashtra. However, Mercedes Benz India will roll out only one variant with 3.5L 24 Valve V6 petrol engine.
The upcoming luxury vehicle will have speed limit spotting ability, Night View Assist Plus, Proximity Control System in addition to adaptive highbeam assist. Mercedes Benz India has not disclosed the prices of new E-class. Company's existing E-class models are available with a price tag of Rs 38-43 lakh.

Samsung inks alliance with Tata Docomo to launch ‘Galaxy’ in Indian market
Samsung, one of the leading mobile manufacturers, has signed an alliance with Tata Teleservices' GSM brand, Tata DOCOMO, for launching its first Google-powered Android handset 'Galaxy' in domestic market.
The newly revealed ‘Gizmo’, a touch-screen handset with a 3.2-inch full touch-screen, which is equipped with Google services like GMail, GTalk, Youtube, Google Search and Google Maps. The company has fixed a price tag of Rs 28,990.
It should be noted that Android is an open-source operating system for mobiles and wireless devices, initially developed by Google, which allows developers to design applications independent of the handset type.
Under the deal, Samsung and Tata DOCOMO would launch ‘Galaxy handset’ and provide 500 MB free download per month for a period of 6 months in the circles where the telecom company is presently operating.
Apart from latest development, Samsung also plans to launch more Android handsets in Indian market before the end of this year.

LG India to spend Rs 500 cr on R&D and advertising this year

Electronics major LG India plans to invest Rs 500 crore on research and development activities as well as advertising home appliances this year.

LG is looking to double the amount of investments done in R&D to Rs 400 crore and spend Rs 100 crore on advertising and marketing of home appliances," Moon B Shin MD LG Electronics India said.

The company recently unveiled its new Health+ campaign under which it would introduce products aimed at helping consumers maintain healthier homes for the family household.

"We are very pleased to roll out the Health campaign in India. We believe healthy lifestyles start at home," he said.

"We at LG aim to be recognised as not just a leading consumer durable brand but also as a brand which provides complete healthcare solution to its consumers,” he said.

Currently, LG has manufacturing units at Greater Noida (near Delhi) and Ranjangaon in Pune, which would be expanded in the next three years.

The company may set up another unit by 2012 as a part of its investment in manufacturing.

LG's focus this year will be on setting up a design centre and a research and development facility at its Greater Noida unit in India.

"Going forward LG is thinking of setting up an institute in India to study and review the future of India’s economy, which will help the brand in formulating their plans for the market here, the research will help LG know where India is heading," he added.

HINDUSTAN UNILEVER LOOKS FOR ADVERTISERS

 HINDUSTAN UNILEVER LOOKS FOR ADVERTISERS

After a very long partnership with GroupM's Mindshare Fulcrum, Hindustan Unilever Ltd (HUL) is looking at others to handle its media business. HUL has called for a pitch for its media planning and buying account as part of the company's review process.

The development is a part of the global review being undertaken by its Anglo-Dutch parent company, Unilever. The company has undergone operational changes in the past five years, which include its growing strategic focus on growth in developing markets and the introduction of the One Unilever Programme.

While confirming the development, an HUL official spokesperson said to Televisionpoint.com, "As a company policy, we don't want to communicate a deadline, as these processes (media pitch) occasionally take longer than originally planned, and this can lend itself to speculation."

Vikram Sakhuja, chief executive officer, GroupM - South Asia, says, "At the conclusion of every contract period there is a capability review that is done with Hindustan Unilever. It is no different this time and we aim to retain the business."

Sources said leading media agencies of WPP, Omnicom and Interpublic have been invited for a new pitch. "We don't discard the possibility of inviting one other agency to pitch, but that hasn't been confirmed," a HUL source said.

Incumbent Mindshare Fulcrum has the upper edge, with experience on its side as well as the fact that the agency already has its systems in place. It will be not an easy job for HUL to change its media agency as it's a mammoth task.

HUL is one of GroupM's biggest accounts, with nearly 45 per cent of the latter's revenues coming in through this business. The FMCG player spent 10 per cent of its turnover, at Rs 16,476 crore for the 12 months ended March 31, 2008 towards advertising and promotional (A&P) expenses, at Rs 1,647 crore.

In 1995, GroupM, a WPP group company in India, formed a separate unit called Fulcrum to handle buying needs of HUL. When Mindshare was set up in India in 2001, Mindshare Fulcrum won the pitch in 2001 for HUL. This was when HUL consolidated its buying and planning needs into one agency.

The year 2001 was the only time HUL went in for a pitch. If Mindshare Fulcrum does not manage to renew the contract, the impact on the agency will be huge. In India, unlike other markets in the world, HUL is the biggest advertising spender as opposed to P&G in other parts of the world.

Offline Advertisement Method

1. Newspaper
Broad coverage of market especially suitable if you want to highly localized news of community activities, it establishes direct communication and cheapest way to reach a mass audience, and the timing is fast. However newspaper advertising has a limited life-a new edition each day.
Best for business that targeted to its local dealers.
2. Yellow Pages service businesses
(e.g. hotel/restaurant, plumber, pesticide, carpet cleaning services, local club, forum, lawn services, etc.) benefit most from this form of advertising, easily traceable, a consumer know the type of service they want.
3. Consumer magazines
It’s allow you to wage a very effective image advertising campaign. The quality of magazine printing offers a nice venue for conveying a specific group of readers and thus it help in custom framing. One big plus is that the readers tend to peruse magazines carefully, hanging on to each issue for a long time. For advertisers, magazines are a great source for cross promotion, one plus point if compared to newspaper, magazine has shelf life; people turn up again and again to read some important articles and even view the ads most often.
Better for following sites; cosmetics, fashion, sports item depending on type of magazine.
4. Cable advertising;
Developing rapidly much potential highly localized, it originates new programming, makes television more affordable than it has been in the past and also offers a wide range of programming. It’s a great choice for image building. Many local cable stations will create your ad in a reasonable cost.
5. Radio Ad;
Radio ads are mobile that follows the listener from room to room goes to the beach, long drive, its very targeted to particular demography. Radio ads is much cheaper compare to television ads, it is the medium that’s everywhere and one easy to afford, it’s highly varied from hard rock to all news, regional songs, easy listening. It’s a flexible medium; you can get an ad on the air quickly and change your ad message frequently.
6. Direct mail;
direct mail has the highest impact of any medium and comes in a variety of forms (postcards, flyers, letters, e-mail newsletters, handbill). Increasingly popular, your message reaches each recipient in a personalized way, a highly localized medium especially suited to pinpoint geographic marketing.
7. Posters/ Painted Bulletins;
the old traditional method of ad, such ad offer the advantages of simplicity, repetitiveness, retention and selective exposure with simplicity of languages making it easy to comprehend. The advertising message is printed or lithographed on sheets which are pasted on the structure developed for the purpose or on wall or shed depending on different size and colors and locality.
8. Car Ad;
Car ads through car cards generally a size of 22×21 inch interior card can be good way to run your ad on the road, it endorse the brand with the drivers, the exposure can be from 5 seconds to 15 minutes, it can achieve a high level of repetition and in-depth reading.
9. Station Posters/ Airport posters; Posters are installed at bus, railway station,
A variety of shapes and sizes are available for display purpose. Recent trend is emerging painting a portion of earth by a size of 14×40 feet or so on where plane take off through runway. Better for traveling / Hotel sites.
10.Digital signage:
Digital signage is one of the best interactive method for advertisement by which messages are displayed on digital signs and content can be exchanged on the spot, it greatly influence consumer behaviors, best method to display targeted messages to specific locations at specific times.

PROMOTIONAL STRATEGIES OF RILIANCE FRESH

Reliance Fresh Store Promotions - Presentation Transcript
Retail Promotions at Reliance fresh From 1/10/2008 to 31/10/2008 Submitted By: Submitted To: Mukesh Kumar Ms. Shalini Srivastava PGDRM-2b Faculty Centre for Retail Retail Promotions FDDI
Executive Summary 

Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act of selling it to the individual consumer, at a margin of profit. As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. The retail industry in India is of late often being hailed as one of the sunrise sectors in the economy. 

AT Kearney, the well-known international management consultancy, recently identified India as the ‘first most attractive retail destination’ globally from among thirty emergent markets. It has made India the cause of a good deal of excitement and the cynosure of many foreign and domestic eyes. The entry of foreign and Indian retail giants like Wal-Mart, Metro, Reliance, Birla, Tata etc. made Indian market more competitive which is at cut throat level. 

So how retailers can reach to their end customers, to win the mind share and increase the basket size of each shopping trip. Now the role of advertisement and promotions come “If you don't discount you'll lose business fast.

 Money talks louder than into play. nationalistic appeals to the public not to purchase from the lower-priced Advertisement is \"Foreign store\" down the road. A large band of wholly Thai-owned stores ranging from small family firms to medium-sized players protested against the way of 7 the presence of the international retailers. ” effective communication to the customers and promotions plays an important role to attract the customer and to do business. To understand the effectiveness and types which are used by the retailers in India this project was done on the “Reliance fresh” a retail chain with a PAN India presence. The role of promotions, Advertisements are now become a strategy to win the race as per the ‘Bangkok Post in year 2001’. After analyzing all the aspects of promotions at Reliance fresh, I concluded that the communication mix used is more effective and penetrating. Reliance fresh is able to attract customer’s attention and earn targets. The area where Reliance fresh needs to focus is the concept ofIMC programme which can make its promotional programme more effective and efficient. At the end congratulations and all the best to whole Reliance fresh team for doing such a wonderful task, this helped me in improving my knowledge. 

1.0. Objectives: I. To understand store promotions at Reliance fresh.

PETA Awards Parle and Everest

PETA awards Parle for animal friendly ad

Mumbai, Sep 10 (IANS) 

People for the Ethical Treatment of Animals (PETA) has awarded biscuit maker Parle Products and ad agency Everest Brand Solutions for making a mint ad that highlights the plight of animals who are incarcerated at zoos.

The animal rights organisation has commended the two companies for the “Xhale Mint” commercial, with a Glitterbox Award - given every year by PETA for exceptional animal friendly advertisements.

Mobile Alerts

Mobile Alerts offers a wide range of immediate text messaging solution to suit your business. mobile alerts specialize in providing communication channels which empower you to market and communicate directly to targeted audiencees.
Our business solutions enable you to communicate to targeted audiences, staff, suppliers and clients, by uses of sms.
just a few features of mobile alerts.

• Unique sender ID Branding
• Groups functionality
• Low cost
• Fast delivery
• Largest network Range
• Compatible with current user database

So we can say that mobile alerts play very vital role for any type of business or communication. its provide information,knowledge, current thing and many more.

Karizma ZMR

It is the latest version of hero honda lifestyle bike karizma. it is the 225cc bike with fuel injection technology which is launched second time by hero honda,primerly it was invent in hero honda Glamour. this bike having the very advance features then the karima R having rear disk brakes sporty voisors super bike based body having the power of 21bhp which is second largest bhp in indian bikes after Royal enfield having 350 cc engine .Through this bike hero honda focused on youngsters section to capture the expensive bikes segment.
Basically this segment is strongly captured by Yamaha's bike R15 which is the most sucessfull expensive bike ever in India

About Ultra-Thin Notebooks
Sleek new ultra-thin notebooks powered by the latest ultra-low voltage Intel® Core™ processors let you travel light and provide the performance you need for music, video, photos, and more. And thanks to optimized energy-efficient technology, they also enable longer battery life. Fast, sleek, smart—make sure your new ultra-thin notebook has Intel Inside®.
New ultra-thin design. Intel® performance.
When you choose to go ultra-thin, you can feel confident that you’re getting the performance you need. That’s because the best-performing ultra-thin notebooks have Intel Inside®, giving you the best of both form and function.
Energy-efficient technology extends battery life in ultra-thin notebooks

Intel® ultra-low voltage processors are optimized for battery life,‡2 so you can stay unplugged longer and use your notebook on the go without having to search for power outlets.
Intel® technology helps enable the thinnest notebooks
Ultra-thin notebooks are the perfect balance of performance and style for mobile computing. Typically measuring less than 1.0 inches thin and weighing about one to two pounds less than standard notebooks, ultra-thin notebooks are effortless to carry on the go while still delivering the performance you need.
With your ultra-thin notebook, you’ll have the performance you need to run your favorite applications…

Coral Cay Conservation

Volunteering with Coral Cay Conservation
Volunteering with CCC is an experience that will leave any graduate far better placed for University or in the current job market. Living and working to achieve CCC’s conservation aims, with fellow volunteers from the time you wake up, till lights out, imparts in people a shared value, team spirit and ability to communicate, that all recruiters look upon favourably.
Graduates can be assured that after their expedition no matter how long it may be, 2 weeks or 3 months, they will return having developed on a personal level as well as gained a number of professionally desired skills. Each individuals experience is intrinsic to them but here are just some of the things volunteers had to say:
‘I became independent’
‘I gained a sense of direction and purpose’
‘I achieved what I thought was impossible through hard work’
‘It raised my self-esteem’
‘I gained a respect for myself, others and foreign cultures’
‘I started to believe in my own abilities’
‘I contribution to conservation’
‘I developed scuba diving, expedition and first aid skills’
‘And made life long friendships’ while doing all of the above!
To Get involved as a volunteer in the Philippines, Tobago or Cambodia click here

Samsung asked to stop using the term “LED TV”

Samsung asked to stop using the term “LED TV” in adverts
04 Sep 2009
Because "LED TV" implies that displays are comprised totally of LEDs, which is not the case, the Advertising Standards Authority wants Samsung to change its ads in the UK.

Samsung UK home page, Sept 4
The Advertising Standards Authority in the UK has upheld complaints that advertisements for Samsung’s LED-backlit LCD televisions, in which the company uses the phrase “LED TV”, are misleading.
In its adjudication, the ASA stated that “We considered that the ad implied the TV displays were comprised totally of LEDs similar to some outdoor displays when that was not the case. We considered that because the ads were ambiguous and did not make clear how the TVs utilised the LED technology, the ads were likely to mislead.”
The ASA has ruled that the ads must not appear again in the UK market in their current form. Samsung has been told to ensure that future marketing communications describe the technology their products use accurately.
LEDs Magazine highlighted this situation in its July/August issue. The Commentary section (p4) discusses Samsung’s ad campaign, saying, “The term ‘LED TV’ is a little controversial, and in the UK it is being looked at by the Advertising Standards Authority. Of course, Samsung doesn’t actually make LED TVs, and is in fact talking about its new LCD TVs with LED backlights.”
LED TV: What’s in a name?
Elsewhere in our July/August issue, we discussed the situation in more detail:

Sharp LED-backlit TV ad“Samsung has attracted some flak recently through its use of the term “LED TV”. As readers of this magazine are (hopefully) aware, “LED TV” actually means “LCD TV with LED backlights”. Samsung haven’t invented some fancy new display type, in the sense that LCD and plasma are completely different display technologies. What they and others have done is to improve one component in an LCD – the backlighting unit – using LEDs rather than cold-cathode fluorescent lamps (CCFLs).
You can of course make an LED TV, in which the viewer looks directly at the individual LED pixels. Giant versions are seen at sports stadia around the world, with the Dallas Cowboys’ new center-hung display being the latest and greatest. But there are limitations on how close you can place the individual LED pixels. If the viewer is too close, the pixels can be easily resolved. Not much good for a TV in your living room.
Samsung’s use of “LED TV” is problematic, however, because of the confusion that will arise when OLED TVs become more prominent in the marketplace. OLED is separate display technology from LCD or plasma. And guess who is at the forefront of OLED TV development? None other than Sony, Samsung’s fiercest rival.”

MOBILE ADVERTISING OF VODAFONE

Mobile advertising of Vodaphone
Mobile advertising includes any message, offer, promotion or incentive provided to mobile customers by a third-party brand. It can take the form of banner advertisements on Vodafone live!, opt-in SMS and MMS messages, alerts or sponsored messages, mobile TV or video advertising, or in-game advertising.
Vodafone continues to carefully develop its media business from third-party advertising on our networks. Our relationship with our customers enables us to offer brands the ability to reach particular audiences more effectively and accurately than is possible with conventional media. Advertising via mobile is already showing great promise with much higher click through rates compared with the internet – typically around 2-3% for mobile and only 0.12-0.18% for internet.
Some aspects of mobile advertising are new to Vodafone and new to our customers. As a result, we are adopting a conservative approach, to gauge customer reaction as the service is introduced and extended by our operating companies.
The type of mobile advertising we offer varies from market to market. Currently, the most common format is advertising on mobile internet and search facilities. Our advertisers are predominantly major brands, from the automotive and finance industries in particular, as well as many other categories. See which types of advertising are offered by each of our local operating companies in our CR Report.
Our customer research shows that people are generally accepting of mobile advertising – especially if they receive a benefit in return. For example, in some emerging markets, such as Egypt and South Africa, we offer a service that enables mobile users to send a free text with the message ‘Please call me’ even when they run out of credit. The message arrives accompanied by a short advertisement, which pays for the cost of running the service.

Advertising Companies of India

Advertising Companies of India



Advertising is a big business in this era in India. Indian Advertising industry has witnessed a prominent globalization. With the inception of various divisions, the advertising industry has undergone a sea change. Indian consumer's deepening pocket and blooming markets for ad-spends have touched new heights in India. The Indian Advertising Companies are creating stories and brand experiences in a way that engages and involves. The Best Indian sites offer the names of the top Advertising Organizations In India.
Here is a list of the top Indian websites and a quick glance at them will help you to get the required knowledge about the websites
Top Advertising Companies Of India:
Ogilvy and Mather:
This is one of the leading advertising companies in India. This organization believes that devotion to the brand defines the profile of their company. This company has offices across the globe. The objective of the company is to build brands. I t is a subsidiary of WPP Group plc. The headquarter of the company is in New York.
J Walter Thompson India:
One of the most popular company in the advertising industry is J Walter Thompson India. Their objective is to make advertising a part of the life of the consumers. This is also world's best advertising brand with about 200 offices in 90 countries. This company is the first one to introduce pioneer careers in ad for ads and also produced the first ever sponsored -TV program.
Mudra Communication Pvt. Ltd:
This is one of the renowned advertising company of India. This advertising organization was founded in the year 1980 at Mumbai. Recently the Ad company declared the addition of public relations,rural marketing, events etc. The head office of the company is in Bombay Area.
FCB-Ulka Advertising Ltd:
One of the best company in India in the advertising arena is FCB-Ulka Advertising Ltd. In US ,this advertising company ranks third and tenth in the world having about 188 offices in 102 countries. Their aim is to reflect the needs of the brand and not the personality of the brand. It has about 500 professionals and no prima donnas.
Rediffusion-DY&R:
This Advertising company of India has made a benchmark in the field of creativity. India's 5th largest advertising company is Rediffusion. This advertising agency offers a wide array of integrated pr services for external and internal communications. The primary strength of the company lies in the media relations.
McCann-Erickson India Ltd:
The prominent name among the best advertising companies of India is McCann-Erickson India Ltd. They define work in relation to the impact that advertising has on the lives of masses. The testimony of the company in which it firmly believes is the campaign of Coca -cola-'Thanda Matlab Coca Cola'.
RK Swamy/BBDO Advertising Ltd:
It maintained the record of remaining consistently among the top ten advertising agencies in India. Established in 1973,this advertising reached great heights. This is also India's No.1 research company in the market sector and is fully run by Indians. Brand Equity is an integral part of the company.
Grey Worldwide (I) Pvt. Ltd:
A significant name in India in the world of advertising agencies is Grey Worldwide (I) Pvt Ltd.The company is primarily based in Mumbai and has offices in Kolkata, Ahmedabad, Bangalore and New Delhi. It is a subsidiary of Grey Worldwide. The company specializes in advertising and marketing services.
Leo Burnett India Pvt. Ltd :
It has a significant presence in about 96 offices in 10 countries. This advertising agency was awarded the 'Worldwide Agency of the Year' in 2004.They are proficient in explaining how a single image is worth thousand words and can break the barriers of language but not at the cost of the ad's emotional power.
Contract Advertising India Ltd:
This advertising company of India is one of the leading advertising agencies in India. It is one-to-one customer lifecycle management advertising agency. It was founded in 1992 and is situated in Mumbai. It offers a wide range of services like online marketing and strategy and many others

TRENDS IN ADVERTISING

There are two real big trends.

The first is media convergence.

Basically this means that media groups are coming together to offer more services under same name.

AT&T is a great example of this,as are other companies that are beginning to offer 'all-in-one'packages. There are obvious problem to this (limited numbers of gatekeeper= media outlets control news more) but there are also benefits like efficiency and speed.

The bigger, fast moving technology boom. 

Print news papers are slowly dying out,and are fast being replaced by online publications. Other media industries are feeling the same effects of the same tech boom.

To combat this, the media has gone electronic as well.

Advertisers are paid top dollar for banner ads on high traffic sites,and there are thousands of examples on the web.

Obviously there are many more trends other than these, but those are the two largest and most problem causing.