October 12, 2009

PETA Awards Parle and Everest

PETA awards Parle for animal friendly ad

Mumbai, Sep 10 (IANS) 
People for the Ethical Treatment of Animals (PETA) has awarded biscuit maker Parle Products and ad agency Everest Brand Solutions for making a mint ad that highlights the plight of animals who are incarcerated at zoos.
The animal rights organisation has commended the two companies for the “Xhale Mint” commercial, with a Glitterbox Award - given every year by PETA for exceptional animal friendly advertisements.

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