The first is media convergence.
Basically this means that media groups are coming together to offer more services under same name.
AT&T is a great example of this,as are other companies that are beginning to offer 'all-in-one'packages. There are obvious problem to this (limited numbers of gatekeeper= media outlets control news more) but there are also benefits like efficiency and speed.
The bigger, fast moving technology boom.
Print news papers are slowly dying out,and are fast being replaced by online publications. Other media industries are feeling the same effects of the same tech boom.
To combat this, the media has gone electronic as well.
Advertisers are paid top dollar for banner ads on high traffic sites,and there are thousands of examples on the web.
Obviously there are many more trends other than these, but those are the two largest and most problem causing.
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