Reliance Fresh Store Promotions - Presentation Transcript
Retail Promotions at Reliance fresh From 1/10/2008 to 31/10/2008 Submitted By: Submitted To: Mukesh Kumar Ms. Shalini Srivastava PGDRM-2b Faculty Centre for Retail Retail Promotions FDDI
Executive Summary
Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act of selling it to the individual consumer, at a margin of profit. As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. The retail industry in India is of late often being hailed as one of the sunrise sectors in the economy.
AT Kearney, the well-known international management consultancy, recently identified India as the ‘first most attractive retail destination’ globally from among thirty emergent markets. It has made India the cause of a good deal of excitement and the cynosure of many foreign and domestic eyes. The entry of foreign and Indian retail giants like Wal-Mart, Metro, Reliance, Birla, Tata etc. made Indian market more competitive which is at cut throat level.
So how retailers can reach to their end customers, to win the mind share and increase the basket size of each shopping trip. Now the role of advertisement and promotions come “If you don't discount you'll lose business fast.
Money talks louder than into play. nationalistic appeals to the public not to purchase from the lower-priced Advertisement is \"Foreign store\" down the road. A large band of wholly Thai-owned stores ranging from small family firms to medium-sized players protested against the way of 7 the presence of the international retailers. ” effective communication to the customers and promotions plays an important role to attract the customer and to do business. To understand the effectiveness and types which are used by the retailers in India this project was done on the “Reliance fresh” a retail chain with a PAN India presence. The role of promotions, Advertisements are now become a strategy to win the race as per the ‘Bangkok Post in year 2001’. After analyzing all the aspects of promotions at Reliance fresh, I concluded that the communication mix used is more effective and penetrating. Reliance fresh is able to attract customer’s attention and earn targets. The area where Reliance fresh needs to focus is the concept ofIMC programme which can make its promotional programme more effective and efficient. At the end congratulations and all the best to whole Reliance fresh team for doing such a wonderful task, this helped me in improving my knowledge.
1.0. Objectives: I. To understand store promotions at Reliance fresh.
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